An email to Company Friends

Dear Company friends,

Greetings! My name is Nicholas Little and I was hoping to give you possible suggestions that would increase the traffic and sales for your Barnes and Noble website. Tiny changes in advertising and site awareness could easily provide you with this fantastic increase. I have noticed that Barnes and Noble is rarely advertised on popular user sites such as Facebook and Tumblr. With an increased advertising output on these sites, your traffic could increase tremendously. Putting current online book deals or major events for particular stores on the sites would provide the users who see them an increased interest in the website. The simplest of ads would create a good buzz surrounding your product or a well written joke to go along with the advertisement would certainly catch the eye of those interested. I would love to see what kind of creative output your current workforce has and see the brilliant minds behind each and every one of your workers. It would be fun for them as well as a good benefit for your company as a whole. I hope to be able to see something like that soon if it is something you’re interested in.


An email to the Financial Office

Dear Chief Financial Officer and Finance Minions,

Hello there! My name is Nicholas Little and I would love to help you to obtain the highest possible profit from your Barnes and Noble website. I believe with just a few changes to the site and individual pages, your profit margin could easily increase. For example, your Deals of the Day page is quite good to provide customers with the best deals for their needs and wants but it is not an immediately accessible page. Simply putting a link on the home page of the site would allow more users to find the current deals, increasing the amount of sales you would get for your fantastic deals and earning a profit in the process. I would also recommend that on any featured books you’re advertising, you add a current price tag to the advertisement to allow the consumer to discover the price for the book quicker and easier. Small changes such as these could easily improve sales and put more money into your pockets. Thank you very much for your time.

An email to Upper Management

Dear Upper Management,

Hello ladies and gentleman of the higher management! My name is Nicholas Little and I was hoping that I could just take a few moments of your time to give some advice for improving the Barnes and Noble website. The current design of the website is quite fantastic and has many great qualities about it but the simplest tweaks in terms of design and advertising would improve the site. For example, the Free Shipping page that describes the terms and conditions to receive free shipping on their order is very good but it would be much more accessible to the general consumer if the information was spread out more and easier to understand in some sections. Minor tweaks such as this on many of the information bulk pages would allow your consumers to understand and care more about the possible benefits from the offers you’re giving them. I recommend you find an expert who can make those minor changes or even take advice from within the company to find the best way to resolve any possible issues. Thank you for your time and I hope your business continues to be a rousing success.

Analyzing Barnes and Noble

Barnes and Noble is a website whose goals include selling the best possible merchandise to their customers as well as providing the best information they possibly can about the merchandise that can be bought. They achieve both of these goals by providing multiple sections for each type of possible book as well as a section for each type of consumer, from young to old. Each individual book or product page is enhanced by important information regarding the product, such as the total amount of pages within the book, the genre a book or movie is assigned, the price of each item, whether it is a hard, paperback, or electronic copy of the book and other important information.

There are many different types of consumers who would come to visit the site. Some may be young adults, looking for the newest book craze or a possible mandatory reading book they have for homework. They can easily find books that may apply to what they need or want by going to the Teen subsection along the Subject bar which will provide them with many different options to satisfy their requirements. Another consumer who may come to the site is a digital book reader. They would be looking for digital copies of books which would be immediately available to be used or read once the item is bought. They can look at the Nook book section which can be easily used by their respective Nooks, allowing them to use these digital downloads.

The organization does its best to provide the best possible information for its products to its consumers. Not only do they provide specific sections based on the target user’s age or preferred reading style, they provide each book or product page with a large amount of relevant information regarding the book, such as a book synopsis and very specific details about the books size and content.

Barnes and Noble already has a bountiful supply of users who know about their content but it would be useful for them to advertise more on frequently visited sites such as Tumblr and Facebook. Information about current deals and nearby events would be very useful to provide to interested customers.

Barnes & Noble

Barnes & Noble is a company that sells books and related merchandise of all sorts. Their goal is to provide the best books or merchandise possible to each individual customer, based on their needs and wants. The site helps achieve this goal by making a user-friendly search engine. They also provide a large databases of both physical book copies and e-books available for digital download. There are a large amount of individual tabs to investigate on the website, allowing you to find whatever product you’re looking for without a search engine.


Guess is a clothing designer that provides for both men and women. Their goal is to sell as much of their product as they possibly can. They are very adept at showing off each of their products. For example, the men’s denim has a section at the top to demonstrate each type of possible jean to buy, the features of each jean, and of how they are worn. It is also very simple to navigate around the site as well as limiting your search options to find the proper product you are looking for.

Khan Academy

The Khan Academy is a website that specializes in online learning and studying. Any user can sign up on the site for free and then is able to look up any subject that they are interested in learning about. You can look up topics by grade level or by individual subjects. There is a vast amount of information to investigate and study by hovering your mouse over the subject headline, allowing you to see all of the possible topics. For example, by clicking on the Trigonometry link on the top, you can see the site’s definition for trigonometry as well as samples for the topic at hand.