Spam: The Stuff You Love to Loathe

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If there is one thing that everyone that uses the internet knows, it’s spam. It appears everywhere and especially in your e-mail. But do you truly know what it is? Spam is a sent message, many times without being asked for, that has the potential to be a harmless fluff message about some absurd deal or a dangerous malicious message that can cause significant problems to your computer and software. As such when dealing with spam, it is best to be cautious and take no chances with any message from an unknown sender. There is also a high variety of the quality of each piece of spam. Some are extremely simple that are obvious hoaxes or false advertisements. There are some, however, that are very official looking and plastered with fake copies of government or company seals. The key to tell the difference between a true government email and one that is fake and possibly spam is an important thing to learn.

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Spam: Nuisance or Menace?

Many people who think of spam tend to think of them as worthless mass of emails that can cause no damage or harm in looking at them. This view, however, is wrong. Some spam messages are capable of immediately installing harmful malware that can seriously harm the function of your computer. In some cases, they could even make your software completely unusable. The following post from Jatheon.com gives you a fair amount of insight into the dangers of spam. http://jatheon.com/the-dangers-of-spam/

Some messages are harmless indeed and could provide a fair chuckle if they were to be looked at. Despite the harmlessness of them, it is better to just not take the risk of any possible malware and avoid opening the message all together.

Spam: What Can You Do?

It is always important to use caution when dealing with spam, no matter how serious it might be. The follow tips should always be taken into consideration:

  1. For e-mail spam, it is best to delete any spam messages that appear in your regular inbox. If something looks suspicious, then it most likely is spam and should be deleted.
  2. Always be careful when dealing with “official” spam. Any message delivered from a supposed government or corporation should be looked over with the finest attention to detail. Be sure to look for any official seals of approval. If any official e-mail is asking for any sort of money or supposed fine, there is an extremely high likelihood that is spam and should be deleted.
  3. Most e-mails thankfully are able to differentiate between regular e-mails and spam. They are automatically sorted into the spam section. It is wise to continually empty the spam section whenever possible to prevent a large buildup.
  4. Look into the tools section of your web browser or site. Most likely there is a program that will help to prevent spam from harming your computer.
  5. If you click on a message and it immediately asks you to install or access your computer, deny and delete the message immediately. Remember what file it was trying to access and take care to make sure there are no immediate remnants from the message.

Here are a few additional tips to prevent spam:

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An email to Company Friends

Dear Company friends,

Greetings! My name is Nicholas Little and I was hoping to give you possible suggestions that would increase the traffic and sales for your Barnes and Noble website. Tiny changes in advertising and site awareness could easily provide you with this fantastic increase. I have noticed that Barnes and Noble is rarely advertised on popular user sites such as Facebook and Tumblr. With an increased advertising output on these sites, your traffic could increase tremendously. Putting current online book deals or major events for particular stores on the sites would provide the users who see them an increased interest in the website. The simplest of ads would create a good buzz surrounding your product or a well written joke to go along with the advertisement would certainly catch the eye of those interested. I would love to see what kind of creative output your current workforce has and see the brilliant minds behind each and every one of your workers. It would be fun for them as well as a good benefit for your company as a whole. I hope to be able to see something like that soon if it is something you’re interested in.

An email to the Financial Office

Dear Chief Financial Officer and Finance Minions,

Hello there! My name is Nicholas Little and I would love to help you to obtain the highest possible profit from your Barnes and Noble website. I believe with just a few changes to the site and individual pages, your profit margin could easily increase. For example, your Deals of the Day page is quite good to provide customers with the best deals for their needs and wants but it is not an immediately accessible page. Simply putting a link on the home page of the site would allow more users to find the current deals, increasing the amount of sales you would get for your fantastic deals and earning a profit in the process. I would also recommend that on any featured books you’re advertising, you add a current price tag to the advertisement to allow the consumer to discover the price for the book quicker and easier. Small changes such as these could easily improve sales and put more money into your pockets. Thank you very much for your time.

An email to Upper Management

Dear Upper Management,

Hello ladies and gentleman of the higher management! My name is Nicholas Little and I was hoping that I could just take a few moments of your time to give some advice for improving the Barnes and Noble website. The current design of the website is quite fantastic and has many great qualities about it but the simplest tweaks in terms of design and advertising would improve the site. For example, the Free Shipping page that describes the terms and conditions to receive free shipping on their order is very good but it would be much more accessible to the general consumer if the information was spread out more and easier to understand in some sections. Minor tweaks such as this on many of the information bulk pages would allow your consumers to understand and care more about the possible benefits from the offers you’re giving them. I recommend you find an expert who can make those minor changes or even take advice from within the company to find the best way to resolve any possible issues. Thank you for your time and I hope your business continues to be a rousing success.

Analyzing Barnes and Noble

Barnes and Noble is a website whose goals include selling the best possible merchandise to their customers as well as providing the best information they possibly can about the merchandise that can be bought. They achieve both of these goals by providing multiple sections for each type of possible book as well as a section for each type of consumer, from young to old. Each individual book or product page is enhanced by important information regarding the product, such as the total amount of pages within the book, the genre a book or movie is assigned, the price of each item, whether it is a hard, paperback, or electronic copy of the book and other important information.

There are many different types of consumers who would come to visit the site. Some may be young adults, looking for the newest book craze or a possible mandatory reading book they have for homework. They can easily find books that may apply to what they need or want by going to the Teen subsection along the Subject bar which will provide them with many different options to satisfy their requirements. Another consumer who may come to the site is a digital book reader. They would be looking for digital copies of books which would be immediately available to be used or read once the item is bought. They can look at the Nook book section which can be easily used by their respective Nooks, allowing them to use these digital downloads.

The organization does its best to provide the best possible information for its products to its consumers. Not only do they provide specific sections based on the target user’s age or preferred reading style, they provide each book or product page with a large amount of relevant information regarding the book, such as a book synopsis and very specific details about the books size and content.

Barnes and Noble already has a bountiful supply of users who know about their content but it would be useful for them to advertise more on frequently visited sites such as Tumblr and Facebook. Information about current deals and nearby events would be very useful to provide to interested customers.